5 Black-Owned Indie Makeup Brands Giving Us Life With Their Shade Range

How many times have we made these complaints "I can never find my shade" or "this brand doesn't have shades for US." We cautiously browse drugstores, or click add to cart, because we've seen 87 reviews on this perfect product, only to end up with that notorious bottle of foundation so wrong for your complexion you figured "maybe for a highlight.." except, -No. We over-index on beauty products in general, even more so on foundation, because while our go-to brands might make a good lipstick but they simply do not make shades with our diversity or our undertones, in mind. Support these Black owned businesses who are still, truly, Black owned and operated, plus deliver on shades for #melaninpoppin goodness.

1. KOYVOCA Cosmetics

KOYVOCA Cosmetics / Via Instagram: @koyvocacosmetics

The KV Classic Foundation line covers every skin tone by offering a common-sense amount of shade ranges --such a rare occurrence, there's a meme-- between medium to deep that makes us want to regram all about it. $16 at www.koyvoca.com

2. Laws of Nature Cosmetics

Laws of Nature Cosmetics / Via Instagram

Law of Nature's Mineral Creme Foundation, here in Espresso, comes in 8 shades, is said to be 91% organic (!!!) and infused with skin-healing ingredients like aloe vera, coconut oil and vitamin E. $30 at lawsofnaturecosmetics.com

3. AJ Crimson Beauty

TheStyleAndBeautyDoctor.com / Via Google.com

It looks like a concealer palette, but The Artist Kit, swatched here in Warm/Deep, are a range of cream foundations that celebrate WOC undertones. Buildable coverage with mix and match to achieve your perfect shade. $65 at www.ajcrimson.com

4. Komplexx Blends Cosmetics

@makeupguru_arijee / Via Instagram

Komplexx Blends Perfect Finish Liquid Foundation with SPF15 has 20 of our shades to choose from. $20 at komplexxblends.com

5. Sacha Cosmetics

glambylena.com / Via Instagram

Makers of cult-classic Sacha Buttercup Powder, created a Cream Foundation Palette, here in Med-Deep tones, to go H.A.M with. Also available in Light to Medium. $50 at sachacosmetics.com