The Alberta town of Okotoks is running a boorishly boastful ad campaign on public transit.
Okotoks! Get excited everybody!
People decided to help out by offering alternate slogans that draw attention to Okotoks' many attractions.
The spelling of the town's name provided inspiration.
Reach for the stars, Okotoks.
The town took note of the attention it was getting, and joined in.
It also corrected a misconception about the campaign. The sad slogan is only part of the town's tourism ad. The rest of the ad carries the excitement-inducing line, "Let your summer unfold in Okotoks."