Cartel Press is currently pumping out a stream of Pokémon Go hoaxes. To make things even more confusing, it also published a report about the girl in Wyoming who actually did find a dead body while playing the game.
Because of the hoax's popularity the hashtag is now being used by people who have been fooled.
One reason the story is proving so shareable is it seems inevitable there will be major accidents as a result of people playing the game. This paramedic tweeted that she was already called to an accident for this exact reason.
Craig Silverman is a media editor for BuzzFeed News and is based in Toronto.