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1. A best-selling argan oil hair mask that's a dream come true for reviving damaged hair and enhancing shine. Silky-smooth locks are just around the corner!
Apply it to freshly shampooed hair and leave it in for up to seven minutes before washing it out.
Promising reviews: "I have natural 4c hair and this product was amazing. I did not think it would because of the texture, but once it was saturated in my hair, my hair became more healthy. I had less breakage and my hair seemed to stay more moisturized during the week. I use this mask once a week." —Adrain T.
"My hair is very thin and curly. The ends are damaged from heat and color, causing my hair to look even more unruly. I do oil treatments once a week and only wash my hair two to three times a week but NOTHING has made my hair feel like this product does. There is an immediate difference as soon as this product touches my hair. It leaves my hair feeling so silky, even after I rinse it out and dry my hair." —Melissa
Get it from Amazon for $12.95.
2. A bottle of Elizavecca hair treatment with collagen ingredients and protein extracts to help restore over-processed hair. Dull, dry strands are about to go POOF!
Reviewers say this works just as good as as the higher-priced Olaplex! Simply apply it on wet hair after a shampoo, wait five minutes, and rinse it out. It's designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
See it on TikTok here.
Promising review: "I saw this on TikTok, and in between other comparable products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —Chisso
Check out our full Elizavecca hair treatment review for more deets!
Get a bottle from Amazon for $7.50.
3. A truly transformative L'Oreal lamellar water rinse-out treatment so you can ~treat~ your hair to next-level softness in a matter of seconds... literally. Lather it on wet lengths, massage for eight seconds, and rinse it out. Magic!
Shine in a silicone-free product?! Dreams really do come true. Reviewers with everything from stick straight to 4C curls love this product.
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot of breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
Get it from Amazon for $9.87.
4. A clever t-shirt hair towel made of 100% cotton so you can finally dry your hair without causing damage. Use it to hand scrunch your hair dry OR wear it as a wrap for hands-free drying! It'll help control frizz and reduce split ends.
Breezy Tee is a Black woman–owned biz based in Portugal that specializes in T-shirt, linen, satin, and silk hair products to prevent frizz and hair breakage. You can also shop directly on the Breezy Tee website.
Promising review: "I absolutely adore this towel, I already notice a difference in how quick it dries my hair and less frizz too! Fingers crossed it helps my ends from splitting too! Will definitely be ordering more." —Emily
Get it from Breezy Tee on Etsy for $27.50+ (also available in packs of two and in several colors here).
5. Or a super absorbent microfiber towel wrap to speed up the hair drying process without having to worry about damage or frizz. It even has buttons in the back so it won't fall off while you're doing your skincare routine!
Promising review: "Love these because they actually dry my hair pretty fast and are very soft on my hair. They stay in place and I can go about my business without having to worry about my towel falling. Very comfy too." —M. Antillon
Get it from Amazon for $6.89+ (available in six colors).
6. A Kiss Instawave automatic curling iron that eliminates the guesswork when styling your hair! Press the button and the wand will take care of the rest. When it beeps, slowly guide the wand downward to release the curl.
It has prongs along the side that smooth and detangle hair as it gets wrapped around, while the ceramic iconic barrel ensures your curls are shiny, healthy, and frizz-free. It also automatically shuts off after 90 minutes to give you peace of mind after you've left for the day. PLUS it has over 3,000 five-star Amazon reviews *and* directions to help you use it, whether you have short, medium, or long hair.
Promising review: "Here's the deal, I'm pretty much a tomboy, I don't know how to do my makeup, I have thick hair, but never knew how to do anything but straighten it, until a friend made me try her Kiss automatic curling iron. It legitimately works and it's the easiest thing to use! I've (briefly) tried other wands and burn myself over and over. I've never burned myself with this tool and I love that it makes it easy to curl away from your face on either side, with just a push of a button. I also like that it dings when it's done, so it takes some guesswork out. If you want curls, but are intimidated by all the tools out there, you won't be disappointed with this styler." —Uskadelig
Get it from Amazon for $39.35.
7. Or a 42-pack of heatless curling rods for all hair textures that can be used on wet *or* dry locks to achieve a gorgeous look with minimal effort.
These curlers work for all hair types and lengths. It comes with six different thickness levels so you can achieve the perfect curl size!
Promising reviews: "Perfect! Created a beautiful flexi rod set on my natural 4c hair. No problem with hold or grip, and slept in them (not comfortable, but to be expected). Varying sizes are excellent for a more natural look. Can’t go wrong with these." —Jennifer Lattimer
"These are amazing, easy to use, I sleep OK with them in. Curl is pretty curly so I usually use my fingers and pull the curls apart, style it then spritz a bit of water to loosen the curls. Then I let that dry, add my dry shampoo for texture, restyle, then add some hair spray. Curls last several days. I have medium length, fine hair and that process works great for me. I use the yellow and pink rods. Saves my hair from all the heat damage." —Sue Berger
Get it from Amazon for $14.99.
8. A top-rated Revlon dual hair dryer and brush when there's no time to waste but you still want to look like you just left the salon. This will speed up your hair routine and give your locks the incredible shine *and* volume they deserve.
Reviewers with everything from thin and short to wavy and fine to thick and curly hair love this One-Step Brush and say it works great for their hair types!
Promising reviews: "I was pretty skeptical about purchasing this at first since there weren’t many reviews from people with coarse hair, but after a friend recommended it, I decided to give it a try, and I love it. I have thick, coarse, curly 3c hair. And usually to straighten my hair, I use a blow dryer with attachment and then a straightener which usually takes 1.5–2 hrs. But with this, I let my hair dry like 75% of the way, apply a heat protectant and hair oil, split my hair into 8 sections, and I’m done in 30–40 minutes! My hair is straight but still has a ton of volume; and it feels so soft! It’s truly remarkable for this busy momma! It took me a good two to three times of practicing with it to really feel like I could get a good shape, but I’m now in love. It’s also really great for refreshing your style...Long story short, I’m obsessed, I’ve joined the cult. I’m never giving it up." —Gretchen
"This thing is LIFE-CHANGING! Let me start out by saying that this review isn’t sponsored, I’m just THAT obsessed. I have fine hair that falls flat almost immediately after styling it. I’ve been blowing out my hair with a round brush almost every day since high school (so, for the past 10+ years) and have NEVER seen results like this, and trust me, coming from a family of hairdressers, I’ve tried almost every product and tool around. I’ve had this tool for about two weeks now and don’t know how I ever lived without it. My hair has never looked so bouncy or felt so smooth, and best of all, the results last all day long. It does take some getting used to (I wasn’t sold the first time I used it), but once you get the hang of it, it’s awesome...If you have hair, you need this!" —Lexi
Get it from Amazon for $39.89.
Many reviewers with curl types 4a-c prefer the oval brush, but if you're looking to blow out tighter curls or coils, try the Revlon One-Step paddle brush instead. This model is made for users with curlier hair. You can get it from Amazon for $39.99+. Reviewers of this brush also say it's the best thing they've bought for their hair!
9. Orlando Pita Play's Atmos-Shield Hair Protectant Spray because the best way to maintain healthy tresses is to prevent damage before it starts! It combats frizz and locks in moisture while protecting hair from humidity, heat, and pollution.
This product works best on dull hair, fine hair, color-treated hair, and frizz-prone hair. For optimal results, spray lightly on towel-dried hair before heat styling or air drying. It can also be applied to dry hair before using a curling iron or straightening iron.
Promising reviews: "Favorite heat protectant spray. I received this item in a sample box. When I ran out, I had to order it. A little pricey but one of the best heat protectant sprays I’ve tried and leaves my hair feeling soft and smooth. Also, curls last for two days." —Mary Ann Garcia
"If you have frizzy hair or damaged hair or any kind of hair, this stuff is amazing. I have wavy hair that is a pain to straighten. I use this stuff to get it straight and it never lets me down. Highly recommend and it smells so good!" —Niki Maria
Get it from Amazon for $21.99.
10. A dreamy satin pillowcase with a wonderful cooling effect that's also sooo soft on your skin *and* creates less friction for your hair. Many reviewers even credit this pillowcase with helping to clear up their acne!
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Check out a TikTok of the Kitsch satin pillowcase in action.
Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷
Get it from Amazon for $16.15+ (available in two sizes and in 13 styles).
11. And a set of six satin scrunchies to gently hold your locks back as you do your makeup without any pinching or snagging. It'll also prevent breakage, so you'll probably retire your old elastic hair bands for good.
Promising review: "I’m never going back to regular ponytails again. These are absolutely perfect. I’m a dancer, and I need ponytails that 1. don’t rip out my African American hair and 2. actually hold my hair in place. These are so comfortable that I’ve fallen asleep with them in, but so secure that they didn’t move an inch throughout my entire dance practice. Absolutely iconic." —Taro
Get a set of six from Amazon for $6.49.
12. An Eden BodyWorks leave-in conditioner for a surge of hydration thanks to key ingredients like coconut oil and shea butter. This stuff helps moisturize *and* clump curls together for bouncy definition without ever setting foot in the salon!
Eden BodyWorks is a Black woman-owned business established in 2004 that specializes in natural products to nurture, restore, and maintain hair. Reviewers with 2A through 4C hair mention it working well for them!
Promising review: "This product is soooo moisturizing! I have type 4b/4c hair with some 4a in the front and I’m low porosity, and my hair loves this product! The consistency is really nice and it smells good too. You don’t need a lot either." —Shanteshia
Get it from Amazon for $14.65.
13. A bottle of SoCozy curl spray leave-in conditioner if you've been longing for springy tendrils without having to put forth a ton of effort. A few sprays of this stuff will get you the hair you want ASAP! Spritz it on damp or dry hair to moisturize, detangle, and prevent frizz.
Reviewers love this spray for kids *and adults* with wavy or curly hair (from 2a–4c hair). It's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts!
Promising reviews: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
"This product is lightweight and doesn't weigh your hair down. I am Black with 4c hair, and it works great!" —takila addison
Get it from Amazon for $9.69 (also available as a pack of two).
14. A fan-fave Briogeo Don’t Despair, Repair! mask for a deep conditioning with rosehip oil, algae extract, and B vitamins to help strengthen, moisturize, increase shine, AND reduce breakage. I told you it was deep.
Promising reviews: "This is a miracle for my 4c hair. I use the product once a week for an hour and it’s amazing! It’s on the pricier side, but worth the investment because of just how much easier it is to style hair after each use — any knots melt away, leaving me with shinier, fluffier hair that is pillow-soft to the touch." —slamarr
“I love it. It makes my hair feel smooth and looks healthy. I have very fine hair, which is prone to split ends and gets greasy easily. I find this product helps with the dryness but doesn’t make my hair greasy. I have purchased it several times and will continue to do so." —vipie
Get it from Amazon or Sephora for $39 (also available in mini and value sizes).
Btw, Briogeo is a Black woman-founded brand!
15. A Shea Moisture anti-frizz curl mousse because you should never give up on your locks on account of one bad hair day! This lightweight formula will hydrate, control frizz, and add tons of volume.
This product is great for those with thick, wavy, and curly hair types.
Promising reviews: "To this skeptic, I was gladly surprised by how great this product was for my 3a-3c curls. It left my hair soft and manageable and I didn't have to wash/refresh again. The oil in the product kept my hair moisturized and not overbearing. Just by using this along with It's A 10, conditioner, I am extremely happy. I finally found a combination that worked. I will be purchasing again. I hope it works this nice during the spring and summer." —Budget Teacher
"So far so good! Used it today for the first time and it is pretty hydrating so far and did help keep my hair curly. It’s not entirely dry yet but almost there. Doesn’t feel like I have anything in my hair, smells light, barely even there. Love it so far for my 2b hair. My hair has ringlets near the neck and waves on top, very annoying to work with but stuff like this helps." —Beck A.
Get it from Amazon for $9.44.
16. Marc Anthony's Grow Long leave-in conditioner spray if you've been struggling to grow your hair out and need a lil' help. This spray contains biotin, caffeine, and ginseng, so it might as well be a magical energy drink for your scalp.
Promising reviews: "So I used this for the first time last night, my hair still feels soft today which is not normal for me. I'm African American 4C hair which I normally would have to moisturize twice a day, but just once with this Marc Anthony seems to be enough. I used it on dry hair by the way. I'll use when I wash my hair to see the difference....Ok, so two weeks later, I'm definitely seeing less breakage. Hard to tell growth when you have kinky hair but my hair smells so amazing, and it's not fragile as before." —Ankia
"I have been using this set for about two weeks now, and I have noticed thickening of my hair and growth around my ears. My hair normally takes forever to grow. So seeing any kind of growth at all in two weeks to me is a miracle. It also smells wonderful and makes my hair feel amazingly soft!!" —Robin Counts
Get it from Amazon for $8.99.
17. A bottle of anti-dandruff shampoo so you can keep your hair free of those pesky flakes that love to ruin your day. Simply apply it to wet hair and lather it up real good before rinsing thoroughly.
You can use this every three to four days for up to eight weeks or as directed by a doctor. From there on, it can be used as needed to control dandruff.
Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo
Get it from Amazon for $15.47.
18. A curl refresher spray to add some hydration and bounce to your curls! This aloe-based formula helps ~refresh~ your strands while reducing frizz and keeping your locks soft and defined.
Wash 'n' go directions: Apply immediately after shampooing and conditioning on wet hair. Apply before stylers (leave-ins, oils, gels, etc.).
While this is meant to be used in place of water as a refresher for dry curls, per the brand, it can also be used right after conditioning as the “liquid” portion of the LOC method in your wash 'n' go. It can also be used as a detangler!
The Fro Experts is a natural haircare brand based in Georgia. They're known for their hair gel, leave-in conditioner, and other amazing hair products for type 3 and 4 hair textures.
Promising review: "OMG and AMEN... Seriously, I have TRUE 4c hair and I have never in my 36 years experienced a true 100% natural/organic hair product, and for this to be my first time I'm beyond impressed. So pleased with my 2-year-old daughter's hair as well :-). Product does EVERYTHING it's described to do :-)." —Rosanna Quinones
Get it from The Fro Experts on Etsy for $22+ (available in two sizes).
19. A detangling Wet Brush with flexible bristles that help resolve tough knots with ease. No more pulling or snagging, here! There's a reason this brush has over 45,000 5-star reviews!
Promising review: "I am that girl who wakes up in the morning with a HUGE knot in the back of her head! I DREAD getting out of the shower with a wide tooth comb and painfully brushing out my hair. It takes about 15–20 minutes! With this new brush, at first I couldn't believe it was actually brushing my hair (no pain). By the end of a few minutes, ALL of my knots were gone and my hair felt silky and smooth! WOW! Thank you Wet Brush!" —Chrissy
Get it from Amazon for $7.10+ (available in 27 colors/patterns).
20. Or an ergonomically-designed detangling brush for gently *and* effectively dealing with knots and tangles *without* your hand feeling like it's about to fall off.
This brush is made with cone-shaped bristles, which are designed to separate tangles by pulling them apart sideways instead of tugging them down.
Promising review: "I'm always skeptical of products that claim to 'glide through,' but this brush actually works! I have very thick kinky coily hair and this brush passes through my hair easily both wet and dry. I'd recommend this product to anyone looking for a good detangling brush. And yes, I'm leaving my Denman brush for this one." —Amazon Customer
Get it from Amazon for $9.99+ (available in five colors).
21. Fanola Purple Shampoo that'll tone down brassy hair with violet pigments. If your blonde is suddenly turning yellow, this trusty formula will help even it out before the next visit to your stylist. It only takes a few minutes to apply in the shower, so it's easy peasy!
There's also a vegan version available for your hair care routine!
Promising review: "I stopped coloring my hair a year and 3 months ago. Now that my hair is fully gray, my hair stylist recommended I use this instead of another popular brand of purple shampoo I was using. This shampoo really brightens grey hair and takes any yellow out after the first time using it. You are supposed to use it one to two times a week. My stylist recommended using it once a week and mixing some into regular shampoo once a week. I am very pleased with the results. Makes my hair soft and shiny. Highly recommend this shampoo." —Lori J
Get it from Amazon for $9.14 OR this one for brunettes for $7.78.
22. A reviewer-beloved Mane Club 10-in-1 leave-in spray if you need a product that can ACTUALLY do it all. This spray *huge deep breath* conditions, detangles, hydrates, softens, smooths, shines, strengthens, reduces frizz, protects from heat, and prevents breakage.
Mane Club is a New York City-based small business established in 2019 that specializes in affordable haircare products.
Promising review: "My hair loves it! I use it while my hair is still damp, massage it into my scalp and ends, and let my hair air dry. My hair is very straight but it gets frizzy. This product leaves my hair so shiny and smooth, it feels stronger and my hair looks like one of those shampoo commercials. It's wild! Definitely a favorite and the holiest of grails. 🙏" —Cristine S.
23. A bottle of cold-pressed castor oil for anyone with a scalp that's in serious need of nourishment. Reviewers also swear by this stuff for promoting hair growth at the root, so it's a win-win!
Start by warming a quarter-sized amount of the product in your hands, then spread evenly all over your scalp. Comb it through from the roots to ends and leave it on for at least an hour (or overnight!) before washing it out with shampoo.
Promising reviews: "These [photos above] are just a month and a half apart. I have been in the army for four years and struggled with hair loss in these areas because of the tight uniform bun. The castor oil has finally helped my hair grow back!!" —Mia
"Works well. I use it on my hair (4c natural) after washing and conditioning. It seems to add an extra layer of protection and still makes my hair soft. I also use it every other day after with a moisturizer to seal in the moisture. Love the way my hair feels. Finally, I put a drop or two on my brow brush. My brows seem to be growing back in faster (I got overzealous with the plucking 🙄), and it gives them a nice gloss." —Blissful Chick
Get it from Amazon for $13.95.
24. An apple cider vinegar shampoo and conditioner set to get rid of pesky buildup once and for all. This is also great for strengthening and softening your locks with coconut and avocado oils.
Look, ma — no dandruff, all shine!
Promising reviews: "I really was hesitant to try this but I decided I would take the plunge anyways and I have to say after using it for a few weeks now I'm pleasantly surprised! My hair is so soft and shiny and lightweight! I love how bouncy it is after using this plus it smells amazing. Not vinegar-y at all. My daughter has been using this as well for her oily hair and dandruff (after trying tons of super expensive salon products) and so far this is the only thing that has been working for her! Her dandruff is gone and her hair is noticeably less oily by the end of the day. We will definitely be buying more." —kindlemom1
"I tried both of these for the first time and I must say I really like this product, I have 4c natural hair and it left my hair moisturized and really clean and the smell O.M.G. smells amazing !!!!!!!!!! I will purchase again when I get low on product. I'm VERY HAPPY WITH THIS PURCHASE." —Blessed Buyer
Get the set of shampoo and conditioner from Amazon for $25.94.
25. A shampoo scalp massager when your neglected scalp needs to be rescued, stat. This helps rejuvenate your scalp by breaking down product buildup. Plus, it just feels really nice, so why not treat yourself?
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $7.98+ (available in three colors).
26. A conditioning spray by Honest that not only smells like heaven, but also works wonders for detangling knotty hair. It's made with argan oil, shea butter, and quinoa extract, so you know it's the good stuff.
Promising reviews: "Ok. I’ve tried a plethora of hair detanglers for both of my daughters type 4c African American hair. I was very skeptical at first being that this is not marketed for such hair, but after seeing a YouTuber's success with it, I decided to give it a shot. I am amazed. I sprayed a little bit on my daughter's washed and dried hair; took the tangles and knots right out!!!!!! With ease. I will now stock up on these. This left her hair moisturized, but not too greasy and smelling great. I’m very impressed!" —Tiffany F.
"This stuff is a holy grail product for me for a reason I wasn’t expecting! I bought this to keep in my beach bag for days out on the boat. My hair is always a tangled mess by the end of the day, so I thought this would help. It definitely helps with tangles, but it also has tamed my frizz so well that I use it every day now! I spray it on right out of the shower and comb through. I have also sprayed it on dry hair on days when I didn’t wash my hair. It’s fantastic!" —Chelsea
Get it from Amazon for $6.49.
27. A curl butter so you can treat your tendrils to a rich formula that softens, strengthens, and hydrates! It also combats dry frizz so your curls will be looking absolutely ~flawless~ in no time.
Curls Dynasty is a Black woman-owned business that creates products for people who are transitioning to natural hair or already wear it natural. No harsh ingredients, preservatives, or fragrances here!
Promising review: "Amazing!! This product combined with Twisted Definition has changed my curly hair game for the better! My hair is living its best life! I’m so happy to have found a product that actually works! Defines the curls and smoothes away the frizz!" —Jessica Bart
Get it from Curls Dynasty for $14.99.
We've also got you covered with a roundup of even more products for curly hair.
28. A Moroccanoil treatment to tame flyaways, boost moisture, and better manage frizz. It'll also add much-needed shine to straight hair types and promote definition to curly, coily hair types.
This formula is made with argan oil and linseed seed extract, which can be used on both damp and dry hair!
Promising reviews: "My holy grail hair oil. I have shoulder-length 2a hair and like to let it air dry, especially in the summer, and this product is the difference between a frizzy mess of flyaways and neat, defined, shiny, and healthy-looking beach waves. It's the best, and it smells so good without being overpowering. I've even gotten my husband hooked on it." —Peebles9
"Great for curly girls. I really like this product. I have 3b/3c type hair and my hair needs a large amount when it comes to this specific type of oil (argan). I find that with other oils my hair needs less amount to achieve the desired look. It's good, it makes my curls feel protected and locked in moisture for at least four to five days before having to reapply some hydration...When I blow out my hair, I use this afterward for some shine and sealing. It works great. Pricey but it's worth it." —cyanide87
Get it from Amazon for $16+ (available in two sizes and a value pack) and Sephora for $16+ (available in three sizes).
Your hair rejoicing after using these products:
Reviews have been edited for length and/or clarity.