Instead of doing the hackneyed Handsome Muscular Model Looking Better In Skivvies Than You Ever Have/Will In Your Life approach, Sydney underwear company Miroslav went in a…different direction.
First (above), we have “Hotel.” I have only one thing to say about this spot: I CAN’T BELIEVE THEY WENT WITH THE MAN SLEEPING FACING UP. (I LOVE this commercial.)
The second (below) is “Walker”: This spot is equally weird, but I don’t love it quite so much—the mocking of Little People bothers me. That said, I do love that you never see the underwear. Any client bold enough to not show their product in an ad is aces in my book.
Ad agency: M&C Saatchi, Sydney.
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