Copy: “Dry Chopping Specialists, The WMF Gourmet Knife with Damasted Blade.”
Tagline: “Smoother Than You Think!”
Warning Copy (upper right corner) “visual content is not for violence”
(that copy sounds awkward because this ad has been translated for publicity purposes)
Arguably, this is not the most disturbing ad WMF has ever produced.
Check out the two ads below for WMF boning knives, via Thailand.
The campaign won a Silver Spike in Asia in 2012, and was shortlisted at Cannes this past June.
- Swedes are confused after Trump talked about a nonexistent incident in Sweden during his rally in Florida 🇸🇪🙃
- The Trump administration is reportedly considering a set of policies to prosecute parents who illegally enter the US with their children.
- The US ambassador to Somalia gave the country's new president a "Make Somalia Great Again" hat in the color of Somalia's flag 🇸🇴
- One man scammed his way through New York Fashion week by dressing up as Sisqó — and people really believed him 😩