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Vodka Ad Sucks Up To "The 1%"

The Ultimat (terrible name) campaign, which inartistically panders to the uppercrust, launched last Fall. But their latest ad actually name-checks the $11+ millionaires.

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Well, most ads are lies well disguised, but that headline is just a naked lie.

Polish hooch Ultimat costs about $40 A bottle, placing it in the "Ultra Luxury" category of vodkas. I'm sure you vodka connoisseurs could pick it in a "taste" test with speed rack swill.

More of the campaign below, with unkind commentary.

Ad scanned from the Economist by Matt Bors.