The Success Kid Internet meme (example) started in 2008, and continues to roll on today.
So UK ad agency 18 and Rising thought they'd be all hip and savvy creating this board for Virgin Media for the hip and savvy CEO. The original headline was:
"Tim just realised his parents get HD channels at no extra cost".
The billboard is right across from Goldsmiths University.
Probably hijacked by a college redditor.
I love when this shit happens.