Unrelentingly Emotional Polar Bear Video

She’s homeless in London. V/O by Jude Law. Music by Radiohead. Via Greenpeace.

The polar regions are shrinking. Whether or not this will destroy humanity is debatable. What’s not debatable is that it will destroy polar wildlife. Usually, I cringe at these types of melodramatic PSAs. But this one cut right through my smirking asshole ad guy cynicism, for some reason. Probably the goddamn Radiohead.

Website: Save The Arctic.

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