TMZ reports that both companies have reached out to Hamm with offers of free underwear for life.
"Jockey would like to offer our support for Jon Hamm in the form of a lifetime supply of Jockey underwear."
Fruit of the Loom's statement:
"We want people to be themselves. And if going Commando makes you happy, we say go for it. But in case you change your mind, we got you covered."
It'll be interesting to see if either brand, not only advertises during the upcoming season of Mad Men, but creates commercials that slyly address the Hamm Commando controversy.