Samsung has received much (unwarranted) praise for its Apple fanatic-mocking TV spots.
But this new ad for the Google Search App is the rare tech ad that smoothly blends creativity and effectiveness in a quick 30 seconds.
It far surpasses the Malkovich et al celeb Siri commercials.
It's spot-on perfect.
Unfortunately, a second ad in the new campaign, "Replacement Umpire," isn't up to snuff: it's got the deadly, rampant advertising disease, tryingtooharditis.
Ad agency: Venables Bell & Partners.