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This Is The Best Insurance Ad In Recent Years

And that includes the Geico Cavemen commercials.

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Now, the Cavemen were hilarious (especially "Therapy Session"), but this spot for John Lewis home insurance actually, you know, SELLS INSURANCE.

Because frankly, this whole "let's get ha-ha about insurance" ad movement (I'm looking at you, Allstate "Mayhem") that Geico helped jumpstart is just getting so fucking tiresome.

Ad agency: Adam&Eve/DDB, London.

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