(watch the video first).
Shocking, certainly. But to what effect?
The :30 spot was shot in one day at the Freemont correctional facility in the Canon City prison complex. Several inmates were interviewed to find the right offender for the spot. It's for Blue Sky Bridge, a local child abuse prevention and intervention organization. The commercial was created to help teach parents how to protect their children from sexual abuse. But what does it teach them except what they already know—that there are sick fucks out there.
The only thing it makes me think about is that rocket man is going to be on the hunt again in a few months/years.
Ad agency: TDA_Boulder.