This is a trade show ad for the Nishinihon Tenrei funeral home in Tokyo. The life-size human skeleton is made of pressed flowers. From the ad agency press note:
“The March 11th earthquake and tsunami had a traumatic effect on Japan. Issues of life and death, hope and despair, beauty and tragedy became an all too real part of people’s everyday lives. Funerals became a commonplace ordeal as the nation dealt with unprecedented loss. Like most cultures, Japanese funerals are somber events accented with black and white, with any deviation considered inappropriate. For this reason, Japanese funeral home Nishinihon Tenrei approached Tokyo-based ad agency I&S BBDO to create an ad for a trade show that would buck the trend of muted colors so prevalent in the industry.
Meanwhile in soulful America, we get horrible puns on billboards.
- A Fire engulfed a historic Serbian Orthodox church in New York City on Sunday hours after the church hosted Easter celebrations.
- Around 100 people drowned this past weekend after two migrant vessels went down in the Mediterranean sea.
- And elephants performed for the last time at Ringling Bros. and Barnum & Bailey after years of protest from animal advocates 🐘