1. "Confectionery Perfectionery" — KitKat mocks Apple's presentation videos.
It was reportedly a no-cash deal, meaning neither Google nor Nestlé paid the other a cent for this odd co-branding stunt/contest.
The stunt — which includes an in-package contest where 150,000 of the candy bars will contain a code good for a $5 credit of Google Play — makes perfect sense for KitKat. Not so much for Google, that I can see.
Tally another win for Nestlé.
Continue on for more smart ad and promotion moves by KitKat and their worldwide ad agency JWT, all consistently delivering the same strategic message— Have A Break.