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Steamy Homoerotic World War II Towel Ads

Hard bodies + soft towels. Slightly naughty. The series, titled "true towel tales," was based on real GI feedback.


Via the South Pacific, our boys put weighted nets down to keep the crocks out. 1943.


Via the Solomon Islands. No-no, take your time drying off, we're in no hurry. 1943.


A Roman bath near the Mediterranean. 1944.


At an Alaskan airfield. Cold water causes shrinkage. 1943.


Burlesque show at a beach in New Guinea. 1943.

Ads illustrated by James Bingham. Ad agency: N. W. Ayer.

Nostalgia Trip

Take a trip down memory lane that’ll make you feel nostalgia AF

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