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The Smartest, Funniest, Most Informative Museum Ads

18 ads via all types of museums from all the world. Take a look, you just might learn something.

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1. State Museum of Architecture in Moscow — "Discover The Full Story" — beautiful brilliant ads.

LEFT — Saint Basil's Cathedral.

RIGHT — Bolshoi Theatre.

See a third ad in the campaign here.

And go here to see behind the scenes sketches of the making of the ads.

Ad agency: Saatchi & Saatchi, Moscow.


4. Great Cannes Lion-winning campaign for the São Paulo Museum of Art (MASP). Copy transcribed below.


"I saw the failure of a genius. I saw the final years of Vincent Van Gogh. I saw Frenchmen underestimating me. I saw a master die in poverty. I saw a remorseful Europe. I saw millionaires shouting my name at auctions. I saw a new home. I saw adults teaching, I saw children learn. I saw a young building become Brazil’s most visited museum. But, having seen all this, there’s one thing I haven’t seen yet: you. Come. I wish to see you."

5. 2nd ad. Copy below.


"I saw a photographer before photography was invented. I saw Rembrandt. I saw his brush strokes shaping me. I saw the beginning of a new era. I saw Baroque, I saw Impressionism, I saw Realism. I saw Europe. I saw the world. I saw Brazil. I saw a museum flourish. I saw the dream of a man become the biggest museum in Latin America. But, after seeing all that, there’s one thing I haven’t seen yet: you. Come. I wish to see you."

6. The Getty Center in Los Angeles. How to sell art to the artless.


LEFT — Rembrandt, "The Abduction of Europa"

RIGHT — Jean Bourdichon, "Bathsheba Bathing"

Ad agency: M&C Saatchi, Los Angeles.



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