The campaign is for Grande Reportagem, a Portuguese news magazine.
It is what all print ad campaigns should be: simple and brilliant. It stops me, I read it, I get it — all in less than five seconds. The ads make me want to read the magazine (which, unfortunately, no longer exists; not the ads fault, that’s for sure).
Sure, the statistical representations are exaggerated, but creative license is approved here because the points made are accurate.
The ads aren’t new, but they’ve been circulating on several ad posting sites this week, and I hadn’t seen them before.
Ad agency: FCB, Lisbon.
6. The blue field needs to be bigger for this ad to be truthful.
- At least 41 people have died in a suicide bombing attack on Istanbul's international airport, Turkish officials said.
- Brexit fallout: Leaders of the remaining European Union states will call for the UK's withdrawal to happen in an "orderly fashion" and quickly.
- Ready for the U.S. presidential election in November? It's #TurnUpToVote week at BuzzFeed and you can register here 🇺🇸