The campaign is for Grande Reportagem, a Portuguese news magazine.
It is what all print ad campaigns should be: simple and brilliant. It stops me, I read it, I get it — all in less than five seconds. The ads make me want to read the magazine (which, unfortunately, no longer exists; not the ads fault, that’s for sure).
Sure, the statistical representations are exaggerated, but creative license is approved here because the points made are accurate.
The ads aren’t new, but they’ve been circulating on several ad posting sites this week, and I hadn’t seen them before.
Ad agency: FCB, Lisbon.
6. The blue field needs to be bigger for this ad to be truthful.
- Inside WikiLeaks: A former employee shares what he learned about Julian Assange (including his beef with Hillary Clinton).
- One week into the fight to take back Mosul, expectations for quick success have clashed with the reality of a bloody struggle ahead.
- Less than 24 hours after AT&T announced an $85 billion deal to buy Time Warner, politicians are expressing skepticism and opposition.
- An NFL player paid tribute to Harambe, the gorilla who died at a Cincinnati zoo, on his cleats.