Via instagram.com Rule #1 there at the bottom — keep that thought actively in your mind every day you write. If what you’re writing sucks, give it up, and start over. Repeat. Repeat. Repeat. Until you give up for good. or until your dead. Do that, and there's a slight chance you'll actually write something unique. RELATED: RIP Elmore Leonard, a man who knew how to write no-bullshit writing.