The Hitler Brand Is Huge In India Right Now
Mein Kampf is a best seller. Hero Hitler in Love is a popular Punjabi comedy. And he's a ubiquitous linchpin in their ads.
Indians buy Mein Kampf by the thousands every month, and it is a must-read for business school students.
The two articles presented a few theories on why Hitler is big in India. One being that the country has never had a strong charismatic leader. Another being that Hitler's weakening of Great Britain in World War II led to them voluntarily leaving India.
One thing is for sure: No other country in the world uses Hitler as a creative ad linchpin more than India.