Note: I didn’t post this on Friday, because of the horrific shooting.
This is one of my favorite commercials of all time. It’s from 2010, for Voltaren pain cream (a Novartis product). It’s a crime it didn’t win anything at Cannes. (It was short-listed).
The spot is so simple, as most great commercials are. The copy is hilarious, and the actor is spot-on perfect. Could it work for any pain cream? Of course. But that’s true of many great ads. If you sell the category better and more memorably than everybody else, you still win.
Previously in: Friday Favorites
Ad agency: Saatchi & Saatchi, Romania.
- "It was a wick": Artists, friends, and survivors describe what it was like inside the Oakland warehouse party fire that left at least 9 dead.
- After deciding to end her request for a statewide recount in Pennsylvania, Jill Stein announced she plans to take the issue to federal court Monday.
- Thousands holding flags gathered in Cuba Saturday night to remember the life of Fidel Castro. His burial is set to take place on Sunday.
- "Saturday Night Live" spoofed Donald Trump retweeting weird people, just like the real president-elect 📱😂