Note: I didn’t post this on Friday, because of the horrific shooting.
This is one of my favorite commercials of all time. It’s from 2010, for Voltaren pain cream (a Novartis product). It’s a crime it didn’t win anything at Cannes. (It was short-listed).
The spot is so simple, as most great commercials are. The copy is hilarious, and the actor is spot-on perfect. Could it work for any pain cream? Of course. But that’s true of many great ads. If you sell the category better and more memorably than everybody else, you still win.
Previously in: Friday Favorites
Ad agency: Saatchi & Saatchi, Romania.
- The death toll from Italy's earthquake rose to 247 people amid efforts to dig out residents still trapped in rubble.
- US Soccer suspended Hope Solo for 6 months after she called Sweden's team "cowards" during the Rio Olympics ❌⚽️
- Donald Trump's campaign paid a Barnes & Noble $55,055 to buy more than 3,500 hardcover copies of his book.