The ad, commissioned by the Scottish Government, stars actress Elaine C. Smith, who lost her own mother to breast cancer.
It features images of breasts exhibiting some of the early stages of the disease.The images were created using a mixture of real breasts and retouching in order to depict accurate portrayals of possible signs of the disease.
The agency worked with the chief health officer of Scotland and cancer specialists to ensure their accuracy. The project was spurred by research showing that many women do not regularly check their breasts and wanted to know what to look out for when they did.
It will be running on major networks. Unfortunately, it’s only running after 9pm.
But, at least it’s running. We’re probably years away from this happening in America.
Ad agency: The Leith Agency.
- Donald Trump broke with decades of US policy by speaking with the president of Taiwan Friday, a move that could anger China.
- A jury failed to reach a verdict Friday in the case of Michael Slager, a former South Carolina officer charged in the fatal shooting of Walter Scott.
- The CEO of Zenefits plans to step down after 10 months on the job. A legal mess nearly sank the company this year.
- A UFC fighter is asking people to crush apples with their bare hands 🍎💪