The Brilliant Volkswagen Advertising Of The 1960s

It was the heyday of the "Mad Men". And the best Mad Men worked at Doyle Dane Bernbach on the VW account.

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This gem first ran in Life on August 8th of 1969, just two weeks after the astronauts returned safely to Earth. No product shot, no body copy. Just a timely, simple, effective truthful idea that sold the hell out of the car.