This gem first ran in Life on August 8th of 1969, just two weeks after the astronauts returned safely to Earth. No product shot, no body copy. Just a timely, simple, effective truthful idea that sold the hell out of the car.
The count? 1,612,462 beans.
1963. What did art directors do before Photoshop? They painted.
1963. Remember at the time, cars were big, bigger, and biggest.
Simple, compelling visual. Smart headline. Selling copy.
1963. This ad dares you not to read the copy. Incredible ad.
Of course, this being the 60s, and these being Mad Men, there was still some good old wife-bashing. Read that copy.
- It's Inauguration Day — Donald Trump will be sworn in as the 45th president of the United States of America at 12 p.m. ET 🇺🇸
- One of the nation's top legal groups is seeking a wide array of records from four federal agencies to challenge Trump's potential business conflicts.
- Notorious Mexican drug lord Joaquín "El Chapo" Guzmán has been extradited to the United States to face multiple charges.
- Gingers rejoice! A redhead emoji may be coming your way soon 🙌