As every ad person in the world who's ever worn an ironic t-shirt predicted, "Dumb Way To Die," a three-minute commercial/music video/cutest PSA ever for Metro Trains Melbourne won the Grand Prix Film Lion. It has amassed over 50 million views on YouTube.
I still think this sexy cool epic bus commercial via Denmark shoulda won.
Ad agency: McCann, Australia.
And, in a somewhat surprising pick, this spot, for Channel 4 — Paralympics, won the Film Craft Grand Prix Lion.
The jolting war zone and car crash scenes were a nice added touch to a brilliantly directed ad. Track Public Enemy: "Harder Than You Think."
Ad agency: none. Director: Tom Tagholm.