It ran on the first page of obituary sections in Belgian newspapers back in 2008. It’s for the organization Reborn To Be Alive. The ad won a national press award that year.
It’s not over-the-top visually like most of the ads produced in this category. But it’s starkly emotional and effective.
Ad agency: Duval Guillaume
See a bunch more organ donor ads posted today on adme.ru.
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- A woman clapped back at her anti-gay neighbor using festive rainbow Christmas lights 🎄👏