The Best Organ Donor Ad You'll Ever See

It ran on the first page of obituary sections in Belgian newspapers back in 2008. It's for the organization Reborn To Be Alive. The ad won a national press award that year.

It's not over-the-top visually like most of the ads produced in this category. But it's starkly emotional and effective.

Ad agency: Duval Guillaume

See a bunch more organ donor ads posted today on adme.ru.