It doesn't make perfect sense? Who cares...
It's fucking underwear.
It's a great commercial because I was wide-eyed-rapt, waiting to see what happened to the eggs under the le slip Français and, then once I found out, I smiled, and was left with a positive feeling about the brand and my own eggs.
It's a nice send-up of all the hackneyed, crappy side-by-side comparison ads that have come down the creative poop shoot over the years.
And, aren't you tired of staring at David Beckham's (Photoshopped) big balls and anonymous 2(x)ist waxed wankers?
Exigez means "demand," fyi.
Ad agency: BETC Paris.