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The Best Marketing Stunt Of 2012

The hands-down winner.

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This is the only flash mob I've ever liked.

The spot ran during the 2012 Super Bowl, but only in Canada.

Though the framing was heavy-handed (to be expected when the "King of Beers" is involved), the commercial was better than all the American Super Bowl crap.

And yes, I know Improv Everywhere did the idea with Little Leaguers, but this stunt is better, simply because these men have no dreams of going pro.

Ad agency: Anomaly, NYC.

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