The Best Landmine Awareness Ketchup Pack Ad Ever

OK, it’s the only landmine awareness ketchup pack ad ever. SO? Today is International Day of Mine Awareness.

This is an award-winning ambient ad thingie from 2006, via New Zealand. But today is the day to resurrect it. Pretty disgusting, yes? So is getting your leg blown off.

Learn more here.

Ad agency: Publicis Mojo, Auckland.

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