The Best Commercial Of The Year, So Far
Watch a sweet old grandmother die violently. Five times. It's perfect.
It's got Cannes Grand Prix written all over (if I was judging).
Zonajobs is an Argentinian jobs site. What makes it a great commercial for me is that it perfectly touches that feeling of being at a job that you absolutely hate. That feeling of: how the FUCK can I get out of going to work today?
My one nit is that the commercial is so entertaining, one might forget who it's for. That's often the problem with spots with "gotcha!" endings. But, bravo to the client for having guts.
The song is "It's Been A Long, Long Time". It sounds like a version of the 1945 #1 Billboard recording by Henry James, with Kitty Kallen on vocals.
Ad agency: Draftfcb Buenos Aires.