The Best Beer Advertising In The World

Right now, it's the "No Bollocks" campaign by Newcastle Brown Ale. It is branding genius.

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About a year-and-a-half ago, New York City ad agency Droga5 won the Newcastle Brown Ale account.

And since then, one of the best campaigns in beer advertising history has been rolled out across all media.

The "No Bollocks" tagline is perfect: It gives you a taste of the beer's blue collar British heritage without cramming it down your throat, and it serves as a challenger brand positioning against pretty much every other beer in the world.

It's especially brilliant when placed side-by-side with the bad, base beer advertising of America's big spenders Budweiser, Coors, and Miller.

Enough of this bollocks, on to the advertising.

First, the TV spots.

2. "Miners"

View this video on YouTube

A positively brilliant TV commercial.

3. "Big Machines"

View this video on YouTube

These :15 spots using still photos cost almost nothing to produce.

But their impact is big and memorable.

4. "No Sound"

View this video on YouTube

Hilarious.

5.

View this video on YouTube

6. "Ocean"

View this video on YouTube

Offensive? Somewhat. That's life.

7. "Believe"

View this video on YouTube

Competitive ads.

The best work of the campaign is when Newcastle takes on other brands head-to head, hitting them over the head with their own cliched creative linchpins.