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The 7 Absolute Worst Ads Of 2012

The only thing to say is: "What were they thinking?"

1. Belvedere vodka.

2. Biomen shampoo

View this video on YouTube

March 2012.

This is a real Turkish TV commercial.


"If you're not wearing women's clothes, you shouldn't be using women's shampoo either. Here it is. A real man's shampoo. Biomen. Real men use Biomen."

Tagline: Shampoo for your herr. (that's a joke).

3. Multipass travel agency (Ukraine).

4. Toshiba tablets.

View this video on YouTube

July 2012.

In a year when the unchecked sexism of Tech companies was front page news, Toshiba Canada decided to introduce Lucy and her special LuLu window top to the world.

Sexism, sure. But the jokes were even worse.

5. KykNET

6. Hooters

August 2012.

Fine, the lifeguard is BOOM-ing the waitresses bOObs at the end of the spot. It is a Hooters commercial.

But making fun of fat, old ladies? I just threw up in my beak? Ha?

The spot was directed by Jody Hill (creator of “Eastbound and Down” and director/writer of “Observe & Report”).

UPDATE: video has been mostly scrubbed from the Internet by Hooters, proving how wrong awful the ad was.

7. The Standard luxury hotels.