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The 4 Best Lego Ad Campaigns Ever

Not just good ads, great ads from a great company. What are you getting your kids for Christmas?

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This is my favorite (I think).

Campaign is from 2010, via Germany.

Great idea, casting, sets, and photography.

I wish I had done these.

Ad agency: Ad agency: Serviceplan, Munich.

Two more execution below.

Note: While there have been many good Lego ads in recent years, these efforts were singled out because they are Big Ideas — campaigns that could run forever and ever.

View this video on YouTube

And, Lego is a great company.

James Groccia, an 11-year-old with Asperger syndrome, saved his money for over two years to buy the Lego Emerald Night Train set, but found out that the set was discontinued.

So, he wrote to Lego. A few days before his birthday, the discontinued set arrived. Watch the video, and watch a moment of true joy.