No matter what it costs to make that suit, the return in free publicity will be immense and immeasurable. In fact, it already is.
What do think?
Smart? Or maybe, a little creepy? (The kid is a high school sophomore.)
I think it's damn smart.
For those of you unaware, Taco Bell's tagline is: Think Outside The Bun™.
I'm not a lawyer, but I hope the kid doesn't have national/international swimming ambitions, because I think he just compromised his amateur status.
Previously: Taco Bell flames Old Spice on Twitter.