The campaign, featuring the beautiful mouths of mouth models swallowing both good and bad food, won Gold this week at Europe’s prestigious Epica Awards.
They certainly are graphically appealing ads (especially to French men).
As with all artsy-fartsy award-winning campaigns, I am curious about the sales results, you know, the actual effectiveness of the effort.
The ads were shot by famous one-named fashion photographer Rankin, so you know the production costs were higher than the French Alps.
Five more ads, plus the accompanying TV spot, below.
Women! You are the target of these ads.
What do you think?
Ad agency: Fred & Farid, Paris.
- Immigrants are worried two government memos are laying the groundwork for the deportation force Trump promised on the campaign trail.
- A US federal judge ruled that Texas can't cut Planned Parenthood out of its Medicaid program.
- The UK Supreme Court ruled that it's legal for the government to keep couples apart because of their income.
- A 2-year-old boy lost a race at school after he spotted his dad and ran to hug him instead of crossing the finish line 👦💨💞