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Startling Handgun-Violence TV Commercial

This is the TV ad that was created to go along with this controversial 1981 print ad.

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The commercial and print ad were created by art director Rick Boyko and copywriter Steve Diamant. The spot was directed by Cosimo Scianna. Both were released soon after the murder of John Lennon.

Boyko tells me the spot "only ran a few times on a local network in Chicago. We...supplied it to gun control groups and to police departments."

This is pre-Internet. No digital fakery here.

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