Selling Pens With Ethnic Stereotypes In South Africa

It’s a new very funny — but perhaps insensitive— commercial for the popular global Uni-ball brand.

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Video available at: .

The videos were just uploaded to YouTube Friday by The South African office of ad agency TBWA.

Coming so soon after the Mountain Dew kerfuffle, this scenario may not play well with media critics, and would never fly on American TV.

That point aside, the creative linchpin of this new campaign makes for a rather brilliant way to sell letter writing and pens.

Two more new spots below featuring letters typed in Comic Sans and Broadway typefaces.

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