The videos were just uploaded to YouTube Friday by The South African office of ad agency TBWA.
Coming so soon after the Mountain Dew kerfuffle, this scenario may not play well with media critics, and would never fly on American TV.
That point aside, the creative linchpin of this new campaign makes for a rather brilliant way to sell letter writing and pens.
Two more new spots below featuring letters typed in Comic Sans and Broadway typefaces.
- A draft of a plan to repeal Obamacare was released that'll block federal funds from Planned Parenthood and cut healthcare benefits granted under the law.
- The widow of a Kansas immigrant who was allegedly killed by a white nationalist demanded answers from the government about stopping hate crimes in the US.
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- A billboard in North Carolina that claims "Real men provide. Real women appreciate it," has sparked controversy across the country 👀