I tell all young ad creatives: if your web video is over 90 seconds, there better be a DAMN good reason why you’re wasting my time.
After watching this ad for Time To Change (Funded by the UK Department of Health), I don’t want my three minutes back.
Yes, the “standing up for mental health” metaphor is a bit heavy-handed (and makes me think of—*shudder*—Dead Poets Society), but the script and especially the kid’s acting, save the ad.
Note: “skiving” is slang for slacking off in the UK.
Ad agency: Dare, London.
- The election is really, really over now: Jill Stein has dropped her Pennsylvania recount request, making Donald Trump the absolute winner.
- At least 9 are dead and 25 missing after a warehouse party fire in Oakland, CA. Dozens of fatalities are feared.
- Cuba prepares to bury Fidel Castro: his ashes arrived in Santiago Saturday, the city where he declared his socialist revolution victorious.
- This 23--year-old got her lost driver's license back in the mail along with a hilarious thank you note 📝😂