I tell all young ad creatives: if your web video is over 90 seconds, there better be a DAMN good reason why you’re wasting my time.
After watching this ad for Time To Change (Funded by the UK Department of Health), I don’t want my three minutes back.
Yes, the “standing up for mental health” metaphor is a bit heavy-handed (and makes me think of—*shudder*—Dead Poets Society), but the script and especially the kid’s acting, save the ad.
Note: “skiving” is slang for slacking off in the UK.
Ad agency: Dare, London.
- Confused refugees question what's next as French authorities begin to clear out the Calais "Jungle" camp.
- Donald Trump keeps questioning polls and insisting he's winning — even as most show him behind nationally.
- Obamacare premiums will jump an average 25% in 2017, but officials say subsidies will keep costs low for most people.
- These parents came up with maybe the best dirty Halloween couple's costume ever. Parents ftw 😂👏