Translation, via The Guardian:
“It’s not necessary to break the window. Just come in! Inventory clearance: up to 40% off.
Jeans, Bermudas, polo shirts, tops.”
Hurry! Why are people doing such crazy stuff for Reserva?”
This is what we in the industry call stealing an idea.
On Dec. 6, the Reserva label designer store was robbed in a professional smash, grab, and run robbery. It was the second time in less than a month that the store had been plundered. Police have yet to apprehend a suspect, despite, as you can see, the face of one of the thieves being clearly visible.
The owner, Rony Meisler, told told the O Globo newspaper:
“They stole my clothes and we stole their image. Complaining gets you nowhere, business is about doing things. Rather than suck lemons, it is better to make lemonade with them.”
That’s some quick, slick marketing.
- In case you missed it: Trump and Clinton roasted each other at a charity dinner and it was awkward AF 😬
- It's not just you. A massive attack has brought down major sites like Twitter and Spotify for some users in the US.
- A Mexican judge has approved the extradition of drug cartel leader Joaquín "El Chapo" Guzmán to the United States.
- This guy casually sat in a flooding Starbucks during intense storms in Hong Kong and became the internet's newest hero.