Watch the background as the action unfolds.
Spot was directed by Benji Weinstein @Steam Films. This type of spot is a director’s wet dream.
It doesn’t make me want to try MiO (terrible name) though.
Ad agency: Taxi 2, Calgary.
- ISIS has claimed responsibility for a bombing that killed at least 80 people in Afghanistan Saturday.
- Hillary Clinton made her debut with VP pick Tim Kaine, who dipped into Spanish and spoke on support for immigration reform and gun control.
- The gunman who killed at least 10 people at a Munich, Germany mall was an 18-year-old "obsessed" with mass shootings, police said.