Really Strange Commercial Of The Day

It’s for MiO “water enhancers” (a Kraft product). I admit it: I laughed.

Video available at: http://vimeo.com/41922947.

Watch the background as the action unfolds.

Spot was directed by Benji Weinstein @Steam Films. This type of spot is a director’s wet dream.

It doesn’t make me want to try MiO (terrible name) though.

Ad agency: Taxi 2, Calgary.

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