Please Stop Using Dead Celebs In Ads...STAHP
The latest commercial, via the UK, features dead Audrey Hepburn selling chocolate. And it's not the first time zombie Hepburn has been exploited in an ad.
I know zombies are dead-hot right now, but this is just plain wrong.
Just because we have the technology doesn't mean it should be done.
But if you feel you MUST dig up the dead, how bout doing a creative ad that makes me think, 'well, at least there is a logical reason why dead CGI Hepburn is creeping me out.'
But really, using ANY celebs in ads in just fucking lazy, creatively.
Ad agency: Abbott Mead Vickers BBDO, London.
Of course, this is not the first — nor the worst — use of dead Hepburn in an ad. That glory belongs to The Gap, see below.