It's an ad for the Sunshine Sakae department store that was not directed by Michel Gondry, despite what Google tells you. (His rep emailed me to clear the air.)
This commercial represents everything that is good about advertising.
It won't win though because it kind of mocks advertising, which is why I like it. No, some bigger advertiser like Nike or Google will win.
Ad agency: Asatsu-DK, Tokyo.
I will be updating all week on my industry's disgusting autofellation via the south of France.
© 2019 BuzzFeed, Inc
Reporting on what you care about. We hold major institutions accountable and expose wrongdoing.We test and find the best products. No matter your budget, we got you covered.Search, watch, and cook every single Tasty recipe and video ever - all in one place!Self care and ideas to help you live a healthier, happier life.Something for everyone interested in hair, makeup, style, and body positivity.