It’s an ad for the Sunshine Sakae department store that was not directed by Michel Gondry, despite what Google tells you. (His rep emailed me to clear the air.)
This commercial represents everything that is good about advertising.
It won’t win though because it kind of mocks advertising, which is why I like it. No, some bigger advertiser like Nike or Google will win.
Ad agency: Asatsu-DK, Tokyo.
I will be updating all week on my industry’s disgusting autofellation via the south of France.
- Donald Trump broke with decades of US policy by speaking with the president of Taiwan Friday, a move that could anger China.
- A jury failed to reach a verdict Friday in the case of Michael Slager, a former South Carolina officer charged in the fatal shooting of Walter Scott.
- The CEO of Zenefits plans to step down after 10 months on the job. A legal mess nearly sank the company this year.
- A UFC fighter is asking people to crush apples with their bare hands 🍎💪