The Invisible Woman refused to appear in the campaign.
Ads are for the Associação da Luta Contra o Cancer (ALCC) in Mozambique.
Body copy reads:
"When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."
The campaign was created specifically to target younger women.
I'm sure it hit younger men pretty hard too, right below the belt. (Check for testicular cancer while you're down there, fellas.)
Ad agency: DDB, Mozambique.