Online Shopping Campaign Blasted As “Sexist” And “Humiliating”

A mall in Nova Scotia is catching hell for ads portraying girls as only caring about clothes.


Mic Mac Mall, located in Dartmouth, Nova Scotia, has 160 stores.

I wonder how many of the stores that sell young women’s clothing approve of these ads?

This new back-to-school campaign currently heads up both their home page and their Facebook page.

The response on Twitter has just started, and has been 100% negative.

Mic Mac Mall is learning the hard way that there is no such thing as local advertising anymore.


11. We’re reminded of this reprehensible t-shirt

12. This is Mic Mac Mall’s tweet defending the campaign.

13. People aren’t buying it.

15. One woman even made the mall a new ad:


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