The Sugar Association was started in 1947, and its PR division, Sugar Information, soon followed.
And over the ensuing years, Big Sugar, through Sugar Information, didn’t just settle for “the treat” sell. They expanded their messaging to include “the energy” sell and “the weight loss” sell, until the FDA put a soft-stop to those ads. (They weren’t outright banned, but Big Sugar stopped them.)
Since the mid-1970s, there has been a significant rise in Americans’ consumption of sucrose and high-fructose corn syrup (HFCS). Since 1970, obesity rates in the United States have more than doubled, while the incidence of diabetes has more than tripled.
Big Sugar argues this is a coincidence.
Here is a collection of a few of the more outrageous Sugar Information ads.
Also, please go to to Mother Jones to read a fascinating report on the brilliant maneuverings of Big Sugar PR over the last 35 years.
12. And here’s the most unbelievable headline. Early 1970s.
SWEET JESUS, READ THAT COPY: “There’s a useful psychological effect, too. The good natural sweetness of sugar is like a little reward that promotes a sense of satisfaction and well-being.”
Yes, just look at how happy Snap, Crackle and Pop are.
ONE OF THE BIGGEST CON JOBS IN ADVERTISING HISTORY, PART 1
- President Trump addressed the Conservative Political Action Conference, or CPAC, the same gathering he skipped last year amid tensions with organizers.
- Kim Jong Nam, the half-brother of North Korea's leader, was killed with a chemical weapon last week at an airport in Malaysia.
- Caitlyn Jenner told President Trump his administration's rollback of protections for transgender kids was a "disaster" 😳
- Uber's CEO met with more than 100 female engineers on Thursday to discuss sexism and harassment allegations at the company.