From the group's website:
Kmart (Sears Brands, LLC) has a new commercial where the whole ad is based on the slogan "I shipped my pants." This double entendre of the s-word is repeated over and over again.
The entire commercial's dialogue has various people saying ship or shipped instead of the s-word, including a family, a child, a Kmart employee, a senior citizen couple and other customers shopping in the store.
Normally, we do not provide a link since One Million Moms does not want to contribute to this filth being spread around even more, but we made an exception this time to show how ridiculous and disgusting this ad really is.
Kmart should be more responsible in their marketing decisions. Let them know that as a parent and a consumer you are offended.
Please send Kmart an email letter requesting they cancel their new "Ship my pants" commercial immediately!
You go, Moms!
You are a comedic performance art troupe, right?