(loose) Translation: "Donate courage in the fight against hunger. Swissaid, inspiring courage."
Courage? How bout some rice? And a smaller fork? Because those novelty items from Great Big Stuff are doing shit-all for his predicament. (Don't be fooled by his smile, he's not happy.)
Wait—I guess he could try hunting big game with the big fork.
Ad agency: Lesch + Frei, Switzerland.