Skip To Content
  • Super Bowl badge

This Is The Best Super Bowl Commercial Ever

Not Apple's "1984." For Tabasco, from 1998.

View this video on YouTube

One character (well, two), no dialogue, production cost: a few thousand bucks.

Impact: immeasurable.

And very brave of Tabasco to use such an...unappealing character as the hero.

As you watch the game today, look for somebody —anybody — to air a beautifully simple, creative spot like this that cuts through all the stupid celebrities/talking, dancing babies/female exploitation/social media begging...bullshit.

I am not hopeful.

View this video on YouTube

Another great spot, from 1999.

It was's first commercial.