This Is The Best Super Bowl Commercial Ever

Not Apple's "1984." For Tabasco, from 1998.

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One character (well, two), no dialogue, production cost: a few thousand bucks.

Impact: immeasurable.

And very brave of Tabasco to use such an...unappealing character as the hero.

As you watch the game today, look for somebody —anybody — to air a beautifully simple, creative spot like this that cuts through all the stupid celebrities/talking, dancing babies/female exploitation/social media begging...bullshit.

I am not hopeful.

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Another great spot, from 1999.

It was's first commercial.