Newly Found Apple Video Starring Steve Jobs As FDR

Titled “1944,” it was meant to be a follow-up to Apple’s famous “1984” Super Bowl ad. It is cringeworthy.

This clip is an excerpt from an almost 9-minute film (video below) that Apple created for an international sales force meeting in Hawaii in 1984, according to Network World.

Jobs’ copy:

“General, you and your brave fighting force have a rendezvous with destiny. Your battle will be long. It will be hard, but it will be won. I’m sure your victory will be great. Insanely great.”

The “battle” at the time was with IBM.

The long video, below, includes this cadence at the beginning:

“Macintosh is where it’s at, we’re gonna kick the Big Blue’s ass.”


If you make it to the end, you’ll see a room of IBM-using drones liberated by the Mac division. The blond woman was apparently meant to be the same character as the hammer-throwing woman in the “1984” commercial.

I’m no big fan of ad agencies, but this epically laughable effort (cost: $50,000) illustrates why it is usually a good idea to pay an agency to do even your internal sales videos. / Via

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