This clip is an excerpt from an almost 9-minute film (video below) that Apple created for an international sales force meeting in Hawaii in 1984, according to Network World.
“General, you and your brave fighting force have a rendezvous with destiny. Your battle will be long. It will be hard, but it will be won. I’m sure your victory will be great. Insanely great.”
The “battle” at the time was with IBM.
The long video, below, includes this cadence at the beginning:
“Macintosh is where it’s at, we’re gonna kick the Big Blue’s ass.”
If you make it to the end, you’ll see a room of IBM-using drones liberated by the Mac division. The blond woman was apparently meant to be the same character as the hammer-throwing woman in the “1984” commercial.
I’m no big fan of ad agencies, but this epically laughable effort (cost: $50,000) illustrates why it is usually a good idea to pay an agency to do even your internal sales videos.
- The men who attacked Istanbul's main airport on Tuesday, killing 44 people, were from Russia, Uzbekistan, and Kyrgyzstan.
- A federal judge halted Mississippi's anti-LGBT religious exemption law moments before it was set to go into effect.
- Tesla's Autopilot system is under investigation after it was linked to the first known self-driving car death in the U.S.