New Water Park Campaign Raises Eyebrows

    Maybe, not the best headline for these visuals.

    Beach Park is a water park in the northeast region of Brazil on the beach of Porto das Dunas. According to Wikipedia, Beach Park attracts "close to 700 thousand people visit every year to have fun, relax, host and do business right alongside the natural beauty of the coast of Ceará."

    As you can see, the park visitors are revisiting the park — in their minds.

    The problem with water shoots like this (I've done one), is that "water" doesn't really give you the effect that you're looking for. So you have to go in and make it look more...viscous.

    Another example here.

    I'm...sure the ads read less awkward in Portuguese.

    Ad agency: Verve Comunicação, Ceará, Brazil.