Doubles as a domestic violence ad?
New road safety campaign via Ecovia, a highway management company.
The ads certainly have an impact.
But to what end?
Sorry for the cynicism, but — thanks to 20 +years in the business and 8 years of ad blogging — I smell an awards grab attempt by Terremoto Propaganda, the responsible ad agency. They look and feel like ads by art directors, for art directors. I get no emotional spark from them. They are apparently real ads; the company features a banner with images from the campaign on its website. But the fact that these ads are for a private company, and not part of a government safety effort, increases my suspicion.
And: the same idea has already been done, in 2010, in Russia, for car insurance, but using boobs (link, very NSFW).
Well, everybody’s an ad critic, so what do you think?
See two more executions in the campaign here.
- Hillary Clinton's campaign manager accused Russia of backing a leak of Democratic party emails to secretly help Trump's presidential chances.
- Russia won't be banned from the Rio Olympics but its athletes need to pass new anti-doping tests to compete, the IOC ruled.
- ISIS has claimed responsibility for a bombing that killed at least 80 people in Afghanistan Saturday.